We need your consent to use third-party cookies, Google Analytics, to perform follow-up and analyses of how you are using our Site. Any information collected by means of this type of cookies is used to measure activity on our Site for the purposes of improving the analysis of the data regarding the service use made by you and for internal statistics. By clicking “ACCEPT COOKIES”, you are giving your consent to use these cookies. Accept CookiesPrivacy policy
‘We’ve only scratched the surface’: Intel’s Jonathan Lee on athlete data and its value to sport’s fan strategy
REPORT: 2022 Digital Trends in the Sports Industry
‘LaLiga Pass expands our learning’: LaLiga Tech’s Fabio Gallo on turning Spanish football into a data-driven tech offering
Camp Nou in view: analyzing the digital ticketing strategy behind women’s football’s growth and FC Barcelona’s new attendance record
Customer conversion: 4 ways email campaigns maximize fan spend
The importance of fan segmentation: how to turn data into engagement
Fan-data management: 4 basic steps to better understand your fan base
Why sports organizations must adopt a D2C strategy?
Technology companies driving transformation
Digital initiatives at the Beijing 2022 Olympic Winter Games