Whereas visibility continues to be a high priority for women’s football, the sector is moving into a new phase of development for increasing access to the women’s game on the back of its major tournaments. The question now isn’t: how can we generate interest in women’s football? But rather: how can the sport capitalize on demand for its international women’s tournaments and drive participation in its domestic and continental club competitions?
In our Women’s Football Business Report 2023, we explore the importance for developing women’s football’s: (1) commercial independence; (2) academy infrastructure; (3) audience growth and retention; and (4) accessibility and local demand.
Our analysis includes commentary from people leading the charge for women’s football.
They include Jane Fernandez, Chief Operating Officer (COO) at FIFA Women’s World Cup Australia & New Zealand 2023; Sarah Gregorius, Director of Global Policy and Strategic Relations for Women’s Football at FIFPRO; Heidi Pellerano, Chief Commercial Officer (CCO) for Concacaf; Siri Wallenius, Head of International Relations at Swedish club Malmö FF; James Honeyman, Academy Manager for Arsenal Women FC; Sophie Sauvage, Head of International Women’s Football, Olympique Lyonnais Groupe; Arthur Guisasola, TikTok’s Global Sports Partner Manager; Marie-Christine Bouchier, the Professional Footballers’ Association’s (PFA) Head of Women’s Football.
With additional comments from our Women’s Football Director Arianna Criscione, we are grateful to collaborate with the women’s football ecosystem and look forward to scaling new heights for the women’s game.
