Data transformation presents a central theme within the sports industry’s digitalization. As we turn the page and consider the prospects for 2023, there’s no indication that the industry won’t continue to innovate. 

Nevertheless, how organizations weather challenging economic times will depend on their ability to develop a solid direct-to-consumer (D2C) framework that generates new revenue streams, while governed and powered by data. 

In our latest Digital Trends Report 2023, we explore the importance for: (1) an integrated, data-rich workplace; (2) clean and simplified data extraction; and (3) how data transformation helps organizations to scale a digital capability.