Riyadh, Saudi Arabia, February 12th, 2025 – N3XT Sports, a leading digital transformation agency, is expanding its strategic partnership with award-winning global software provider Link Development to create best-in-class technology and digital transformation solutions in Saudi Arabia and the MENA region’s burgeoning sports market.
The collaboration unveiled at the LEAP 2025 Tech Conference, held in Riyadh, includes the launch of a bespoke Fan & Member Engagement solution created to help clubs, leagues, and federations in the MENA and Arabic market to leverage fan and stakeholder data, improve efficiencies around their data ownership and customer relationship management (CRM), and unlock new commercial opportunities.
Built using Microsoft technologies, the solution will enable sports organizations to accelerate their digital transformations amid the region’s rapid modernization while providing a 360° view of their fans, members, and athlete performance within a centralized ecosystem.
Mounir Zok, N3XT Sports CEO, says: “We are delighted to be working closely with Link Development on an array of software and CRM solutions designed specifically to serve the professionalization and technology democratization within the MENA sports market and help our partners compete on the global stage.
“The Gulf region, in particular, is driving huge interest from international fans, athletes, and investors. With our presence in Saudi Arabia and Europe, combined with Link Development’s state-of-the-art software creation across numerous industries, this partnership marks a huge milestone for the sports industry’s digitalization in the region.”
Hesham El Beih, CEO of Link Development, says: “Our strategic partnership with N3XT Sports is a game-changer for the MENA sports market and will ensure sports properties across the whole region will have access to technology solutions that are fit for purpose, meet the growing demand for data infrastructure, and are easy to implement.
“The insights N3XT Sports brings to this endeavor, alongside our technical expertise and industry knowledge, play a pivotal role in the region’s digital transformation. We are delighted to collaborate with N3XT Sports around unique innovation that will make a difference to the MENA sports ecosystem and unlock its true potential.”
ABOUT N3XT Sports
N3XT Sports is a specialized agency in the sports industry that works with its clients on strategy development, operational support, and end-to-end data and digital transformation. The team has delivered hundreds of projects to date in various geographies, contributing to several topics related to sports commercialization, digitalization, development, investments, sports formats, performance, and beyond.
ABOUT Link Development
Link Development is a global technology solutions provider leading the digitalization of private and public sectors. It drives our customers’ business transformation by delivering integrated, inventive, and digitally productive experiences that blend cloud, analytics, mobility, intelligent services, Dynamics 365 – CRM, Copilot, Infrastructure, IoT, and others. Its mission is to craft inspiring technology solutions that digitally bond and transform the productivity of customers and their citizens, workers, consumers, and partners.