RIYADH & BEIRUT – February 26, 2025 – N3XT Sports and the Maroun Semaan Faculty of Engineering and Architecture (MSFEA) at the American University of Beirut (AUB) are pleased to announce a new partnership to develop training programs that integrate technology and analytics in sports. This collaboration will combine the strengths of both organizations to advance sports technology education and drive innovation in the field.
By combining N3XT Sports’ industry expertise with MSFEA’s renowned engineering education and R&D initiatives, this partnership aims to:
- Develop specialized courses in sports technology;
- Provide internships with N3XT Sports and partners for MSFEA students;
- Initiate joint research to advance sports technology;
- Support MSFEA entrepreneurship initiatives for student-led sports tech startups.
Hisham Shehabi, OLY, N3XT Sports COO & Regional Head of MENA, says: “Our partnership with the American University of Beirut marks a significant milestone in the development of sports technology expertise in the Middle East, positioning AUB’s MSFEA at the forefront of this exciting field and creating a pipeline of highly skilled engineering professionals ready to lead the way. We are excited to connect the talent pool of AUB with the growing needs in the sports sector in Saudi Arabia, the GCC, and the wider region of Middle East and Europe where we conduct our business.”
Prof. Riad Chedid, Associate Dean, Director of the Institute at MSFEA, and Industry Outreach Liaison, says: “The future of the industry is dependent on the technologies being created today and ensuring the workforce has the skills and know-how to deliver new experiences and sustainable solutions. We’re thrilled to partner with N3XT Sports and work together on delivering the technologies that will serve the industry for years to come.”
ABOUT N3XT Sports
N3XT Sports is a specialized agency in the sports industry that works with its clients on strategy development, operational support, and end-to-end data and digital transformation. With its operating HQ in Valencia, Spain, and regional office in Riyadh, Saudi Arabia, the team has delivered hundreds of projects to date in various geographies, contributing to several topics related to sports commercialization, digitalization, development, investments, sports formats, performance, and beyond.
Connect with N3XT Sports:
ABOUT American University of Beirut and The Maroun Semaan Faculty of Engineering and Architecture
Founded in 1866, the American University of Beirut bases its educational philosophy, standards, and practices on the American liberal arts model of higher education. A teaching-centered research university, AUB has more than 750 full-time faculty members and a student body of over 8000 students. AUB currently offers more than 140 programs leading to bachelor’s, master’s, MD, and PhD degrees. It provides medical education and training to students from throughout the region at its Medical Center that includes a full-service 365-bed hospital.
AUB’s Maroun Semaan Faculty of Engineering and Architecture (MSFEA) offers undergraduate and graduate programs in engineering, architecture, and design. The faculty emphasizes hands-on learning, problem-solving, and critical thinking. It is also a hub for research, innovation, and interdisciplinary collaboration, with faculty and students engaging in projects that address global and regional challenges. MSFEA works closely with industry, government, and academic institutions to advance knowledge and contribute to both professional practice and academia.
Connect with AUB:
Connect with MSFEA:
aub.edu.lb/msfea | Facebook | X | Instagram | LinkedIn | YouTube