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‘Athlete data drives commercial opportunity’: 5 steps to integrating performance analytics into your digital transformation
Demystifying the metaverse: How fan behavior helps sports customize immersive experiences for sponsors
Digital twinning: Paris 2024 and OnePlan targeting ‘digital legacy’ within sustainability agenda
Optimizing athlete data: How to turn performance metrics into fan engagement
‘Speed to market is key’: 5 tips for developing a fan engagement strategy for women’s football
Digitizing operations: How to measure the digital readiness of your sports business
Digital cost-saving: how digitalization is helping sports transform outdated operations
Camp Nou in view: analyzing the digital ticketing strategy behind women’s football’s growth and FC Barcelona’s new attendance record
Customer conversion: 4 ways email campaigns maximize fan spend
The importance of fan segmentation: how to turn data into engagement