Barcelona, Spain – Euroleague Basketball league and N3XT Sports today announce a new three-year agreement under which N3XT Sports will support Euroleague Basketball to accelerate its digital transformation while continuing to deliver on its mission to use the creative spirit inherent in the game of basketball to progress the game, the sport and the communities it impacts.
With N3XT Sports, Euroleague Basketball aims to accelerate its development of bespoke platforms, powered by data, which offer fans a hyper-personalized and best-in-class digital experience. It will adopt an agile and modern tech stack that develops a clear Know-Your-Fan approach, new revenue streams, and a scalable tech framework for mobile, web, fan- and partner-facing applications. Through the digital transformation journey, the league will adopt a data-driven approach to sponsorship, ticketing, ecommerce and campaigns, and deliver new value and better outcomes across business processes, enable faster application deployments and bring agility with enhanced security and resilience.
The partnership between Euroleague Basketball and N3XT Sports continues after delivering a comprehensive league-wide digital assessment and builds on several strategic initiatives that the two organizations have worked on. These include working together on strategic innovation, digital and investment projects such as the Club Digital Transformation Fund and the Euroleague Basketball FANXP Innovation Challenge.
Euroleague Basketball’s growth in the past 10 years has delivered phenomenal commercial success to its clubs and its partners. The league has entered the next stage of its transformation, delivering unparalleled fan experiences and engagement that is in line with the expectations of the modern fan, from Gen Z to Millennials and the core passionate fans. The next stage of growth for the league is aimed at increasing the focus on fan-centered innovation, digital transformation and growth, ensuring sustainable financial and brand growth on behalf of the clubs and the commercial partners.
As part of the agreement, N3XT Sports will develop the project through its digital arm, N3XT Sports Labs, relying on deep digital expertise in guiding sports organizations through their digital transformation journeys. This includes developing a suite of best-in-class technological partners, driving the business strategy, developing a robust governance structure for digital, and managing the agile development of the tech stack.
¨Innovation is part of Euroleague Basketball´s DNA as it is fundamental to achieve one of our main goals, to engage, entertain and excite people about the EuroLeague” states Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball. “With the support of N3XT Sports, we are looking to transform our digital platforms to face our future challenges having more efficient, agile and modern tools while maintaining our position at the avant-garde of innovation”.
For the first two phases, the digital experts at N3XT Sports worked on reviewing all the documentation related to the data and digital assets, develop a holistic snapshot of the digital maturity of the league, set up the vision, develop the key strategic pillars, develop a timeline based on agile development and deployment of solutions, and looked at cost and revenue streams.
¨We are thrilled to continue this working relationship with Euroleague Basketball, one of the prime sports properties in the world and an organization that has positioned itself as a benchmark. They continue to stay at the forefront of innovation by going through this digital transformation process that will enable the entire organization to work more efficiently, automate processes, generate new digital assets and new revenue streams, and centralize all their data fans.¨ – Mounir Zok, CEO of N3XT Sports.
“After the successful experiences with N3XT Sports we are excited to announce that we will bring our collaboration one step further by developing Euroleague Basketball´s digital transformation” states Roser Queralto, Chief Business Officer at EuroLeague Basketball “Euroleague Basketball has been a fan- centered company since its inception and we have the permanent responsibility to adapt our digital ecosystem to the latest trends to achieve the best experience possible for our fans.”
About Euroleague Basketball
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.
For more information visit: https://www.euroleague.net/
About N3XT Sports
N3XT Sports is a strategic consulting firm specialized in end-to-end digital, data, innovation and investment strategy. N3XT Sports works with international sporting organizations in football, basketball, and the Olympics, among others, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.
N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, Portugal, Spain, and Switzerland as well as in the United States.