N3XT Sports’ 2025 Digital Trends in the Sports Industry report delves into the role of digital-product ownership inside sports organizations, including steps to integrating direct-to-consumer (D2C) experiences and leveraging artificial intelligence (AI) to optimize their data and digital operations. Furthermore, as sports organizations seize greater digital-product and data ownership, we discover how they are diversifying their workforce to meet today’s demands.
Digital-product ownership is a key component within a sports organization’s fan-engagement strategy and for driving business growth. Meanwhile, those capable of delivering greater customer conversions will be the properties whose digital portfolio supports a clear data-collection strategy throughout their organization.
This report will discuss:
- Data tracking and its value within digital-product integration;
- Key areas where sports properties are diversifying their workforce;
- The role of personalization and localization for driving audience engagement;
- Opportunities for delivering commercial success through digitalization;
- Steps to integrating AI including the importance of AI governance and training.
Throughout this report, readers will be able to draw on expert insights within the N3XT Sports team and among our clients. They also explore the shift in hiring trends, including why organizations invest in dedicated technology managers, data engineers, and AI specialists, and opportunities for enhancing their own commercial strategies through the digital upskilling of their workforce.
