Monirah Aldraiweesh will support N3XT Sports clients on various project initiatives, including strategy development, operational support, and end-to-end data and digital transformation.
Riyadh, Saudi Arabia, March 13th, 2025 – N3XT Sports, a leading digital transformation agency, is delighted to announce that former Saudi national team cyclist Monirah Aldraiweesh has joined the company in a project management position. A sports management professional, Monirah will work closely with the company’s Project Excellence team with a specific focus on delivering client projects in the Middle East and North Africa (MENA) region.
Monirah made history in her cycling career after she became the first female Saudi athlete to win a cycling medal in the Arab track championship in 2021. She also took bronze in both the Individual Pursuit and Team Sprint at the Asian Track Cup in Thailand in 2023, as well as numerous medals at other major events, including the Saudi Games 2023 and Saudi National Championships.
Monirah’s arrival at N3XT Sports marks the latest hire within the company’s Saudi Arabia office in Riyadh, which was officially launched in May 2024. She brings an abundance of experience including five years working on technology implementation at Saudi Aramco, where she led key digital transformation and project management initiatives and large-scale data migrations.
Monirah Aldraiweesh, N3XT Sports Project Manager, says: “Joining N3XT Sports as a Project Manager is a huge milestone for me, turning my passion for sports into my profession. After five years of working at Aramco in IT and HR, which covered a wide range of data and digital transformation projects, I’m finally making the leap into an industry that has always fueled me. Sport has shaped so much of who I am, and I am now excited to contribute to its growth in a whole new way.”
Hisham Shehabi, OLY, N3XT Sports COO and Regional Head of MENA, says: “We are thrilled to welcome Monirah to the N3XT Sports team. Monirah’s expertise will help push our expansion in the Gulf and MENA region while adding to our roster of ex-athletes delivering digital transformation to the industry. Her passion for growing and professionalizing sports is testament to her dedication and achievements on the cycling track and experience managing strategic and significant operational projects in the Arabic market.”
WHAT’S N3XT?
ABOUT N3XT Sports
N3XT Sports provides a full spectrum of strategic, operational, and digital transformation services to leading entities within the sports industry. We are committed to empowering our clients with the vision and tools necessary to navigate the complexities of the modern sports landscape and achieve enduring success. With our HQ in Spain (Valencia) and through our Saudi Arabia office in Riyadh, N3XT Sports has delivered hundreds of projects to date in various geographies, contributing to several topics related to sports commercialization, digitalization, development, investments, sports formats, performance, and beyond.