In light of the uptick in properties undertaking their own digital and data transformation initiatives through 2024, our Sport’s Digital & Data Transformation Guidebook 2024-2025 provides a compilation of N3XT Sports material published over the past 12 months, including key trends to look out for in 2025.
Among the company’s milestones in 2024, N3XT Sports expanded its presence to the Gulf region following the opening of its dedicated Riyadh office. Our team is providing a ten-year digital growth plan for the region’s sports ecosystem, which will undergo significant changes in the lead up to the Saudi Arabia 2034 men’s FIFA World Cup during the coming decade.
As the industry looks to expand its digital capabilities, there are several steps sports organizations and rights holders can first take to improve their internal processes, as well as the fan experience. These include:
- Establishing a solid digital foundation built on modern technologies, effective processes, and digitech capabilities;
- Defining a data and digital transformation strategy – i.e. examining internally where and when to introduce customer-facing data touchpoints and how the front office should be using them to collect fan data;
- Consolidating siloed data sets, ensuring that all departments have access to centralized fan, athlete, and stakeholder data via a single source of truth.
Throughout this guidebook, we examine the importance of owning a mobile-centric digital strategy across the fan funnel, the role of data transformation for creating new monetizable fan experiences, how digital and data governance is evolving since the advent of smart stadia and artificial intelligence (AI), plus the benefits of data consolidation for building and retaining a digital community and the industry benchmarks in this space.
