Barcelona, December 11th – N3XT Sports is announcing its expansion into the MENA region with the opening of a new office in Riyadh, Saudi Arabia, in 2024.
N3XT Sports is aligning its services with Saudi Vision 2030 and the dynamic direction set by the sports leaders in Saudi Arabia, empowering sports entities in the Kingdom and the MENA region. N3XT Sports will provide market insights, strategy & operational support to clients and partners in the region, bringing in its international experience and network from Europe and the US to propel the sports industry in the region.
This expansion will be headed by the company’s Chief Operating Officer (COO) Hisham Shehabi, OLY, originally from Bahrain, who will be based in Riyadh, providing a bridge between our clients, partners and investors in Europe and the MENA region.
“After working in the region for the past two years, we decided to establish an office in Riyadh,” says Hisham. “This commitment underscores our belief in the immense potential of the sports industry in the MENA region and our confidence in adding value. In addition to our services to clients & partners, we are committed to the long-term transformation of sports in Saudi Arabia and the MENA region through proactive ecosystem development. This means N3XT Sports will actively contribute to policy, the regulatory environment, events & conferences, and the ecosystem of sports in Saudi Arabia and the MENA region.”
Mounir Zok, N3XT Sports CEO, mentions: “Our decision to establish a presence in Riyadh marks a pivotal moment for N3XT Sports. This move is a testament to our unwavering commitment to the sports industry in the MENA region. Under Hisham Shehabi’s leadership, this expansion reinforces our dedication to being a global player in the sports business landscape, and we look forward to building lasting partnerships and creating a positive impact in the MENA sports community.”