Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:
- A step-by-step guide to UWW’s digital transformation and innovation journey
- How UWW’s mobile app and video hub performed at their debut World Championships
- Customer data analysis and why UWW opted to create its own CRM platform
- N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap
Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.
