Montevideo, Uruguay & Barcelona, Spain – Club Nacional de Football and N3XT Sports signed an agreement today under which N3XT Sports will support Club Nacional de Football to accelerate its digital transformation.
Club Nacional de Football is one of the most successful Uruguayan football teams. With the aim of remaining competitive and sustainable in the digital era, and jointly with its long-term consulting partner D.V. Consulting, the club chose N3XT Sports to develop its digital transformation strategy. Through this, the club aims to modernize its infrastructure, create new revenue streams and offer better value to its fans and partners.
¨Being able to know our fans better and being able to evolve in our business paths are some of the reasons why digital transformation is one of the pillars of Club Nacional de Football’s strategic plan. In this sense, together with our Project Leader D.V Consulting, we have decided to work together with N3XT Sports to develop a digital strategy that allows us to turn the club into a case study of good practices for digital transformation in Latin America.¨ – Rodrigo Yavarone, Director of Marketing at Club Nacional de Football.
N3XT Sports will lead the process by developing a strategy and roadmap for the Uruguayan club. During the first two phases, the digital, data and monetization experts at N3XT Sports will work on performing a comprehensive evaluation of the club’s revenue streams, the current state of data and digital assets, and then develop a digital transformation strategy that will allow the club to modernize its infrastructure, generate new digital revenue streams and create significant value for its partners and fans.
Club Nacional de Football’s growth in the past years has been massive. To continue with this growth, the club is seeking to deliver unparalleled fan experiences and engagement that is in line with the expectations of the modern fan, from Gen Z to Millennials and the core passionate fans. The next stage of growth for the club is aimed at increasing the focus on fan-centered innovation, digital transformation and growth and ensuring sustainable financial and brand growth.
¨Club Nacional de Football, with its management team and President at the helm, have opted for digital strategy as one of its fundamental pillars for the future of the Club and has trusted D.V. Consulting as a partner to lead the necessary digital transformation. We are proud to be able to put our experience, knowledge and work at the disposal of Nacional and its fans.¨ – Daniel Vicente, CEO of D.V.Consulting
As part of the agreement, N3XT Sports will develop the project through its digital arm, N3XT Sports Labs, relying on deep digital expertise in guiding sports organizations through their digital transformation journeys. This includes onboarding a suite of best-in-class technological partners, driving the business strategy, developing a robust governance structure for digital, and managing the agile development of the tech stack.
¨We are very excited to work closely with Club Nacional de Football, one of the most prominent football clubs in South America, to accelerate its digital transformation process that will enable the club to modernize its digital infrastructure, develop new digital assets, and explore new revenue streams. By taking this step forward, Club Nacional de Football will undoubtedly achieve a competitive and sustainable business model in the digital space while driving significant value to its fans and partners¨ – Mounir Zok, CEO of N3XT Sports.
About Club Nacional de Football
Founded on May 14, 1899, Club Nacional de Football is the first ‘criollo’ club in America, the club that gives rise to the word “fan” through Don Prudencio Miguel Reyes, has the first Stadium in America, where it also the first game of the World Cup was played (July 13, 1930), among other great milestones. Likewise, Club Nacional de Football is a three-time champion of the Copa Libertadores de América (1971, 1980 and 1988) and a three-time world champion (1971, 1980 and 1988). The club holds the record of 21 official international titles since its founding to date. It is also the most winning club in Uruguayan football, holding, among others, the record for the greatest number of Uruguayan championships: 47, which also gives it the label of The Most Laureate Club in America with 162 official titles.
About D.V.Consulting
Founded in 2020, D.V. Consulting. – is the way in which Daniel Vicente has decided to articulate a project that aims to help organizations in the sports and entertainment industry in their digitalization process, approach to esports, and continuous adaptation to the new paradigm of a world in constant transformation.
About N3XT Sports
N3XT Sports is a strategic consulting firm specialized in end-to-end digital, data, innovation and investment strategy. N3XT Sports works with international sporting organizations in football, basketball, and the Olympics, among others, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape.
N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, Spain, and Switzerland as well as in the United States and Lebanon.