In this report, entitled ‘Digital transformation in the Olympic Movement: A Handbook for Leaders, Innovators and Changemakers’, we hope to reveal how deeply and positively digitalization can affect sports organizations, supporting smarter decisions, finding competitive edges, developing strategic plans, building efficient ecosystems, better engaging fans and creating new revenue.
We analyzed key success stories from the sports world, highlighting different aspects and benefits of digital transformation, spanning from LA28’s innovative logo design through to FIFA’s Connect platform. We also sat down with a diverse group of people from across different Olympic organizations to learn from their experiences.
The report consists of 6 different chapters, that guide the reader through the main considerations, success stories and practical steps to take forward:
- Leading in a digital world
- Setting strategic goals
- Growing engaged fanbases
- Creating new revenue
- Unlocking competitive edges
- Empowering efficient ecosystems
